Search engine optimization

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines

As an Internet marketing strategy, SEO considers how search engines work, the algorithms that dictate search engine results, what people search for, the actual search queries or keywords typed into search engines, and which search engines are preferred by a target audience. SEO helps websites attract more visitors from a search engine and rank higher within a search engine results page (SERP), aiming to either convert the visitors or build brand awareness.